Design Manifesto
Some of the typefaces that I chose for this project was Orpheus, Gotham and Adieu. I really like the font Orpheus because it gives a modern yet classical feeling of typography. It is a italic design is similar to calligraphy which gives beautiful curves and ligatures. For the past few years, Gotham has always been my go to font when creating something simple yet creative. I love its modern and geometric characteristics that makes typography look very editorial and put together. Lastly, I chose Adieu because it is an interesting combination of san-serif characteristics paired with the high stroke contrast of a serif font. Adieu creates personality to san-serif fonts with the use of high stroke contrast and extension of some letters. My work can sometimes be really structured, but I try to create personality within that structure so it doesn’t get boring like this font.
History of the Typefaces
Orpheus
Orpheus is a serif typeface originally designed by Walter Tiemann in 1928. Tiemann designed a separate italic version of Orpheus under the name Euphorion in 1936. In 2011, Canada Type released a digital revision of these two typefaces, combining them into one family with the name Orpheus Pro. The typeface features a beautiful, flowing italic design that takes on a calligraphic feel, especially in the huge collection of ornate ligatures, alternate and swash characters.
Gotham
Gotham is one of the most well-known typefaces of our time. It was designed by Tobias Frere-Jones and based on lettering found around New York. The urban landscape inspiration and the perfect basic engineering of each character have made Gotham one of the most used typefaces of the early 21st century. Gotham is one of the latest geometric sans serif fonts to take on the world.
Adieu
Adieu is an extended sans serif typeface inspired by sport culture and high speed. It is mainly developed for headings, logos and display, But we have seen some good examples of chunky text set in it as well.
Manifesto
My designs are the reflection of my passion, creativity and process. I draw a lot of my experiences and inspiration from things that I see and hear and try to create things that I love. “Design doesn’t have to be boring” so I try to push the boundaries of design and think outside the box. I’m always finding ways to step out of my comfort zone in search for my own creative process by learning, experimenting and finding ways to express myself. Although my style can be structured and rigid, I can also be bold, dynamic and playful within those structures creating a refined but energetic and powerful visual.
Process
This process was a very long journey on really trying to find my voice and personality within this project. In the beginning, I wanted to create a very high fast past and powerful animation for this project, but based on some feedback it felt too commercial which landed me back on the drawing board. I started to focus on one typeface, Orpheus to create that elegant, slow but also fast paced motion to my project. I really love Orpheus’ ligatures and its italic font and utilized that a lot throughout my animation. I began drawing up different sketches on how the animation would play over time and breaking down my manifesto into smaller and shorter phrases.
Inspiration
I got a lot of my inspiration off modern UI/UX websites that have unique and intricate motion animation such as the slow then past paced motions that my images go through in my animaiton. I also reference a lot of inspiration off of Pinterest and the motion graphic gifs that I found. I used this slow to past speed to represent the elegance as well as the energetic and powerful characteristics in my work. I also implemented many different graphical elements such as lines, circles and arrows and created a trim path to create motion within each frame. Some type decisions that I made was to alternate the use of the san serif font Gotham and the serif font Orpheus. Word that I wanted to emphasize or highlight I bolded or used italics.
